OUR STORY

Parakhee an inspiring word for an inspired mind. A prideful word for a proud heritage. An artistic take on an artful world.

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A bench mark in the design society that stands for an appreciation of all artists that look forward to changing the world of design. To break the stereotypical belief that art is for yourself and fashion is for your client. It is an initiative that binds the community of art and fashion together providing the mixed media as the canvas where sky is the limit.

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Every person has a different personality so why not wear a piece of art that is designed just for you and showcases your uniqueness. The concept of wearable art is not new but in the recent years with mass manufacturing, taking over the industry, originality and uniqueness is getting buried underneath the landfills of fast fashion. The need to preserve a sense of individuality is a must.

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·      Collaboration is the future of creation

·      Ideation is the future of imagination

·      Experimentation is the future of expression

 

Parakhee is about building a community of art combined with the latest trends in fashion. Creating a balance between classic and trendy. It is a brand that promotes art through the idea of wearablitly, something you can carry with yourself, something that reminds you of your own uniqueness. A way to do that is by collaborating with other existing artists and brands to spread awareness as well and create trends rather than following the existing ones. it is not just about the product; it’s about creating an experience that they can cherish. Collaboration, ideation as well as experimentation is about combining forces and innovating something that stands out, something that reminds the person who wears it about the strong sense of self.